How do you talk about everything with 5 words or less? This was the challenge we put in front of us when creating this campaign. 
For the Groupon Now! app which allows you to redeem a Groupon on anything instantly we let the fact that when someone wants something they will just tell you influence our creative.
Illustrated with simple but emotive photography and a the simplest of messages to get our point across in print and OOH tactics.