- client
- citi / aadvantage
- agency
- havas new york
- year
- 2017
- role
- creative director
- result
- won the business
04 / 08 · citi / aadvantage · the ask
three cards. three kinds of people. one idea.
the job
win the citi / aadvantage business, and convert across all three cards.
the move
forget actors. cast the people who are already known for the life these cards pay for, and let them shoot it.
the strategy
adventurefamous.
not famous for who you know. famous for where you've been, and what you did when you got there.
matched to the card
platinum selectthe ones who shoot the world
- @andyto
- @danorst
- @travisburkephotography
- @benjaminheath
executivethe ones who travel it well
- @lucylaucht
citibusinessthe owners whose business takes them further
- @rosasfreshpizza
- @wattsoflove
- @pastoralchicago
1st
campaign shot entirely by, and starring, influencers. their lens, their places, their audience.
the sizzle
the spots · tap for sound
platinum select
sound
sound
citibusiness
sound
sound
sound
sound
the look
