client
oneplus
agency
havas
year
2019
role
creative lead
type
pitch · won

07 / 08 · oneplus · what the future holds

everyone sells the future like a spec sheet. we made it something you want to touch.

the line

the future isbeautiful

the film

launch film00:56

out of home

building-side billboard at night: pastel inflatable shapes wrapping a oneplus phone
building wrap
street lightbox in the rain: a oneplus phone in a soft pastel world
street lightbox

the bean, through a oneplus

point the camera at chicago's cloud gate and the future shows up in ar. the city's most photographed thing, made new.

in your hand

the feed: every post a little world
the ux: wallpapers, notifications and audio branding

in real life

retail: the store becomes the world
the future, inflated