client
con edison
agency
havas chicago
year
2017
role
group creative director

01 / 08 · con ed

creating an icon as big as the city it powers...

our goal

to create a connected community of energy efficiency advocates.

our approach

we gave the grid a soul by giving it a voice that's intrinsically new york. nas.

the film

positioning film01:08

out of home

in order to show new yorkers how they could control their power, we needed to appear everywhere power was most necessary.

multicultural ooh, english + chinese

poster: i love this bodega, written in neon over a 24-hour market
the grid keeps this bodega going01
poster: 10565 hotdogs coming up, in neon over a lit stadium
the grid brings games to life02
poster: i bring 605000 people to work a day, in neon over a subway car
the grid gets you to work03

digital

conedison.com + app, desktop / tablet / mobile

time out new york magazine with a con ed takeover
print

time out new york.

the love

once we showed them their potential, we showed them the love...

we love local poster
we ♥ local
we love industry poster
we ♥ industry
we love smart poster
we ♥ smart

for our city, our ingenuity & our people. nyc represent.