- client
- svedka vodka
- agency
- havas new york
- year
- 2019
- role
- creative lead
- type
- integrated pitch · won
02 / 08 · svedka · the ask
a 360 pitch. a tiny team. no small ideas.
develop a 360 integrated campaign with breakthrough creative.
get svedka lovers and competitor vodka drinkers talking about svedka again.
the category
the choice
svedka could run from vodka, or go all-in...
more colorful. we ran svedka drinkers' social posts through a color analyzer against the category. vodka is built on optimism, and these people literally brighten the world.
the positioning
the smart choice for colorfully great times.
bring together those who march to the beat of their own drum. to have fun.
three platforms
the idea · culture
keep it surreal.
the internet has its own language. we took it literally. a suit made of selfies. a bed that's a laptop. a bath full of dms. as a brand that's always bent reality, svedka shows the surreal side of the world, and how tech can bring us together if we let it.
the films
out of home
social + svedka.com
svedka.com becomes a portal to the surreal universe, curating the artists who live there.
two more platforms, same pitch
product
imported from the future.
people look backwards in tough times. svedka comes from the future, where culture, tech and flavor are all supremely advanced.
lifestyle
party fwd.
as the brand that owns tomorrow, it's on svedka to update vodka today. drinking 2.0. good times, upgraded.
