- client
- prohealth longevity
- year
- 2023
- role
- creative director
- scope
- strategy, brand, packaging, site, film
03 / 08 · prohealth longevity
the longevity industry is going through an identity crisis...
the problem
no one is defining what longevity is or how they help people. they talk about products & what those products will do.
the move
flip the category. longevity is not a fight. it's an embracing of what makes us human.
the intrinsic
we're not a supplement company. we are a human conditioning company...
the brand line
long live you.
long live those who don't let their age define them.
those who embrace adventure.
those who want to feel alive.
those who think getting old was for the last generation.
those who have too much life to live.
the film
packaging
the site