- client
- starbucks + visa
- agency
- havas new york
- year
- 2017
- role
- creative lead
- type
- pitch · won
06 / 08 · starbucks rewards visa · the ask
1 team. 1 week. 2 ideas.
a digital acquisition campaign that turns starbucks lovers into starbucks rewards visa cardholders.
12 million rewards members. the biggest mobile ecosystem in retail. now take it outside the store.
the shift
stop rewarding
the starbucks experienceway of life.
the target
lifestyle loyalists.
culture vultures who want a piece of the good life. right now. starbucks is their escape and their indulgence. but money matters, and they need to justify the habit.
the strategy · the card that brings
the best part of your day. everywhere.
the idea
no matter how you spell it.
to super-fans, starbucks isn't just a coffee shop. it's their world. they'll answer to any name the barista writes down. now everything they buy, everywhere they go, counts toward their starbucks loyalty.
the film
in the app, in the store
push notifications that hit when you walk in. almost there. psst. reward alert. same cup, same handwriting, a new reason to apply.
baristas hand gold sleeves to their favorite regulars. you're not a regular customer. you deserve 2,000 stars.
the landing page: starbucks rewards for whatever, whenever or wherever you go